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Optimization
&
WPO.

Services

Speed is not a luxury, it's a necessity. We optimize every byte of your website to reduce load times, improve user experience, and climb Google rankings.

  • + Core Web Vitals Audit
  • + Server and Cache Optimization
  • + Image and Code Compression
  • + CDN Implementation
WPO Optimization Banner

Process

Phase _ 01

Deep Audit

Exhaustive analysis with Lighthouse and Real User Monitoring (RUM) tools to identify resources slowing down your website.

Phase _ 02

Frontend Optimization

CSS/JS minification, lazy loading, use of modern image formats (WebP/AVIF), and resource pre-loading.

Phase _ 03

Server Optimization

Cache configuration, Gzip/Brotli compression, database optimization, and backend response time reduction.

Phase _ 04

Validation and Monitoring

Verification of Core Web Vitals metrics and alert configuration to ensure performance is maintained over time.

WPO Process

Speed is money.

Every extra second of load time reduces your conversions by 7%. At Primitive, we turn speed into your competitive advantage. We not only improve your user experience, but we also help Google fall in love with your website.

Key Benefits

Better organic SEO ranking on Google.

Direct increase in conversion rate and sales.

Performance First

It's not just about installing a cache plugin. We perform complete performance engineering. We review your website's critical architecture, eliminate dead code, and optimize the delivery of every asset.

Our goal is to achieve green scores (+90) in Google PageSpeed Insights and ensure your website flies, regardless of the user's connection.

Areas of Action

We approach performance from all fronts.

  • Core Web Vitals

    LCP, FID, and CLS optimization to meet Google standards.

  • Global CDN

    Distribution of static content on servers close to your users.

  • Conditional Loading

    Lazy Loading techniques for images, videos and iframes.

WPO Detail
FAQ

Frequently Asked
Questions
about WPO.

WPO (Web Performance Optimization) is the set of techniques to make your website load faster. It includes code, image, server, and cache optimization.

Absolutely. Google uses "Core Web Vitals" as a ranking factor. A fast website has a better chance of appearing in the top results than a slow one.

Generally, no. Most optimizations are performed on the existing code and server. Only in very severe cases do we recommend major refactoring.

It depends on the initial state of the website, but we usually deliver tangible results in 1-2 weeks, with immediate improvement in loading times.